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KAHAVI

FULL BRANDING DESING

University branding course project – 2016

Included inventing and designing own finnish company, its branding, how it operates, brands graphic guidelines and all the brand applications.

Also included the design of the first product (SAVU), its packaging and advertising campaing. Please look up on it’s own page.

KAHAVI is a coffee roastery which produces coffee with finnish ingredients and flawours such as Savu smoke-coffee.

Company got invented as a result of the brevers grandfathers habit of leaving his coffee cup in the smoke sauna when the coffee got infused with smoke flavor. 

Company’s appearance is rough but modern. It wants to offer something new to the coffee market and like new flavours, infuse bright colors to its mainly black and white look. You could say that KAHAVIs visual identity is quite masculine and strong, like black coffee, but also youthful and diverse, like good flavoured coffee.