PIKASUUTARI PAIKKA

VISUAL IDENTITY

Client work

Visual identity for a cobbler company in Rovaniemi. Their services include traditional shoe repairs and also knowledge in all kinds of keys.

Paikka means place but also patch in Finnish and I wanted to grasp all those meanings in the logo design. Identity aims to communicate company's know-how and to highlight Paikka's long traditions and friendly and customer-oriented approach.

In addition to the logo design the visual identity includes colors, typography and the guidelines to the visuals.

Spring 2018